Flavour in Motion
A bartender’s journey is ever in motion, and over a course of a career, new skillsets, experiences, and approaches to flavour are constantly being developed. At Franklin & Sons, we want to champion bartenders, their stories and their progression throughout the industry, from that very first drink they learned on the bar, to the amazing serves they are creating now.
Flavour in Motion is a celebration of those industry stories and is calling all bartenders across the UK to share their journey and join in the conversation.
Brief
Taking everything that you know now, reimagine the first cocktail you ever learned to make on the bar, using the skills and tools you have developed over your bartender career to reflect your evolved tastes and experiences.
• Use at least 75ml of a Franklin & Sons product of your choice.
• Use a maximum of 60ml worth of spirit/liqueur/non-alc spirit of your choice, up to a bottle value of £45. (Combinations of products allowed, though the total volume must be a maximum of 60ml and the value of each bottle must be up to £45).
• Homemade ingredients are permitted, excluding homemade sodas, tonics or carbonated products.
• A maximum of 6 ingredients allowed (doesn’t include ice and garnish if used).
• Batched serves are not permitted – your drink will need to be created on the day.
Entry
Entrants must submit their recipe along with their name, a photo of their drink and the name of their venue to: info@dev.franklinandsons.co.uk.
Entrants are also asked to post an image of their drink to social media, tagging @franklinandsons, @whiskybytheglass and @tomcicala with the hashtags: #flavourinmotion and #franklinandsons. Bonus points (a maximum of 5 per entry) will be added for this.
Recipe submissions are open until the 10th June 2024.
From the submissions, the Franklin and Sons team will select 25 for the next stage of the competition, where successful entrants will receive a visit from the Brand Ambassador in their bar between 10th June 2024 and 26th June 2024 to judge the drink against a set criteria.
Following these visits, ten successful competitors will be selected to present at the Flavour in Motion Final in London in July.
Judging Criteria
From the entries submitted, we will choose 25 entries to move on to the second stage of the competition. If your entry is successful, our Brand Ambassador team will will visit your venue and judge your entry against the following criteria:
History
How much do you know about Franklin & Sons, our history, products, commitment to the industry and our approach to cocktails in 2024?
Points – 5
Reimagination
What have you done to reimagine the first cocktail you ever learned on the bar? Which techniques and flavour elements have you adopted to reimagine this serve? Can we still see the foundation of the drink your creation was inspired by?
Points – 15
Use of Franklin & Sons
How have you incorporated your chosen Franklin & Sons product into your serve? Have you used a minimum of 75ml as requested? Tell us why you have chosen this particular Franklin & Sons product and why it works in your reimagined serve.
Points – 15
Balance
How do your ingredients complement each other? Is the serve balanced and do the flavours work together? Consider dilution, sweet/sour balances and incorporation of ingredients. We will be considering the aroma and taste of your serve in this section.
Points – 20
Storytelling
As much as we can’t wait to taste your drink, remember that this is about you! Your story and your bartending journey should be front and centre of your presentation – tell us about you, your journey and how your time in the industry has shaped you and your aspirations.
Points – 20
Consumer Appeal
Does the recipe read well for consumers, is it easy to understand? How replicable is the serve on a menu? Consider the name and appearance of your drink, as well as a guest’s understanding of ingredients.
Points – 15
Bonus Points:
Bonus points can only be collected once. The maximum bonus points you can receive is 10.
Social media image
Post an image of your creation on Instagram, tagging appropriate accounts and hashtags.
Points – 2
Social media video/reel
Post a video/reel of your creation on Instagram, tagging appropriate accounts and hashtags.
Points – 3
Tags
Bonus points awarded for tagging the appropriate accounts and hashtags listed below. One point is available per tag (5 available) and can only be awarded once per entry.
@franklinandsons
@whiskybytheglass
@tomcicala
#franklinandsons
#flavourinmotion
Points – 5
Total: 100 Points
Flavour In MotionFull Terms and Conditions
- Description of Promotion- The promoter is: Global Brands Ltd (company no. 03366749) whose registered office is at Global Brands Ltd. 5th Floor CASA, Lockoford Lane, Chesterfield, Derbyshire, S41 7JB, UK.
- Promotion Period – The competition will run from 17th May 2024 00.00hrs (the “opening date”) to 23:59hrs on 10th June 2024 (the “closing date”) inclusive. All competition entries shared after the closing date are automatically disqualified.
- Eligibility – the Promotion is open to legal residents of the United Kingdom who are eighteen (18) years of age or older at the time of entry who currently work within the UK hospitality industry at a licenced premise (bar/restaurant/hotel). Employees and close family members of the Promotor, Global Brands Ltd are not eligible to participate in this Promotion.
- How to Enter – to enter the competition you must email your cocktail recipe with cocktail name and short description of the drink to info@dev.franklinandsons.co.uk. We also ask for your name and the name of the establishment you work in (bar/restaurant/hotel). Entries that do not comply with these Terms and Conditions will be void and will not be entered.
- Twenty-Five (25) cocktails will be chosen for the next stage of the competition on 11th June 2024 and notified by 23:59hrs on 11th June 2024. Each will receive a visit at their bar by one of our Brand Ambassadors between 00:00hrs on 12th June 2024 and 23:59 on 26th June 2024 to have their drink judged against set criteria. From here, ten finalists will be chosen by 23:59hrs on 1st July 2024 to attend the Flavour in Motion 2024 Final in London on the week commencing 15th July 2024. The ten finalists will then compete in London over two rounds to a new panel of judged, showcasing their drink again to a set of esteemed judges in round one, who will judge against set criteria. The three highest scorers will then progress onto the second and final round of the final, where they will create a brand-new cocktail using a mystery box of ingredients. The finalists (“Prize Winners”) will all receive a prize of varying value, depending one where they place. The top prize is One (1) cheque for £3000, second prize is One (1) cheque for £250 and the third prize is One (1) cheque for £150. These prizes will be awarded to the winners once the competition is over. We cannot replace or reimburse the prize if lost or stolen. The prize is not transferable or exchangeable and cannot be redeemed for cash. Global Brands Ltd reserve the right to vary the terms of this offer or end it without notice.
- Winner Selection – The Prize Winners will be awarded by judges, who will assess their creations against set criteria. The total number of points accrued over the two rounds will determine their final score. The prizes will be awarded to the Prize Winners on the day of the final. The prize or any portion of the prize, is not transferable or exchangeable and cannot be redeemed for cash. The Promotor reserves the right to substitute any portion of the Prize for an alternative of equal of greater value.
- Personal Data – The Promotor will process your personal data in order to administer the Promotion and for direct marketing purposes in line with its privacy notice. In the privacy notice you can also read more about your rights in regard to your data, and how to opt out from the marketing. After the winners have been selected at random, we will destroy address data to comply with GDPR.
- General – the Promotor is not responsible for technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware, software, or website. Promotor reserves the right to disqualify any entrant where the Promotor deems the entrant is attempting to commit fraud or violate these Terms and Conditions. The Promoter reserves the right to terminate, cancel, suspend and/or modify the Promotion, if any fraud, virus or other technical problem corrupts the administration, security, or proper play of the Promotion, as determined by Promoter in its sole discretion.